How I Work
My process combines design thinking with engineering precision to create experiences that are both beautiful and functional.
Research & Understanding
I immerse myself in the problem space to understand user needs, business goals, and technical constraints. This foundation ensures solutions that address real problems.
Synthesize & Strategize
From gathered insights, I develop clear problem statements and strategic directions. This phase aligns the entire team, setting a solid foundation for design and development.
Create & Iterate
Solutions are explored through ideation, prototyping, and iterative testing, refining designs until they are ready for development.
Develop & Validate
I build the frontend and collaborate with stakeholders, BAs, and engineers, validating the product against designs, technical standards, and user expectations.
Deploy & Monitor
I actively participate in the deployment process for a smooth product launch. Post-launch, I contribute to establishing and monitoring product data for insights into performance and user engagement.
Optimize & Evolve
Continuous analysis of live product data using tools like Google Analytics, LogRocket, and other analytics platforms helps identify improvements, iterative enhancements and future strategies.