Research & Understanding
I immerse myself in the problem space to understand user needs, business goals, and technical limits.
- Stakeholder interviews
- User research (interviews, surveys)
- Competitive analysis
- Review analytics & user data
- Technical feasibility study
Synthesize & Strategize
From gathered insights, I develop clear problem statements and strategic directions. This phase aligns the entire team, setting a solid foundation.
- Problem statements
- User journey mapping
- Information architecture
- Feature prioritization
- Success metrics
Create & Iterate
Solutions are explored through ideation, prototyping, and iterative testing, refining designs until they are ready for development.
- Sketching & ideation
- Wireframing & prototyping
- Usability testing
- Visual & UI design
- Design system development
Develop & Validate
I build the frontend and collaborate with stakeholders, BAs, and engineers, validating the product against designs, technical standards, and user expectations.
- Frontend development & implementation
- Design QA & pixel-perfecting
- Accessibility testing & remediation
- Performance optimization
- Code quality & design system adherence
Deploy & Monitor
I actively participate in the deployment process for a smooth product launch. Post-launch, I contribute to establishing and monitoring product data for insights into performance and user engagement.
- Deployment & release management
- A/B testing setup & execution
- Analytics and telemetry integration
- Security and compliance checks
- User feedback channels implementation
Optimize & Evolve
Continuous analysis of live product data using tools like Google Analytics, LogRocket, and other analytics platforms helps identify improvements, iterative enhancements and future strategies.
- Performance data analysis
- Post-launch user interviews & surveys
- Ideation for new features/improvements
- Iterative design & development cycles
- Strategic roadmap contribution